Warm up a dedicated IP
Migrate traffic gradually onto a new dedicated IP with its own ramp plan.
Objective
Warm up a new dedicated IP
Establish IP reputation on a dedicated sending address with a disciplined ramp.
Starting state
Dedicated IP provisioned with PTR and routing ready
Prerequisites
- Warm domain preferred
- Volume forecast
Estimated time
2–4 hours
Difficulty
advanced
Required access
- ESP/IP provisioning
- DNS
Inputs
- IP address
- Ramp schedule
- Traffic split plan
Step-by-step instructions
- Isolate identityConfirm PTR, HELO, and authentication align to the new IP path.
- Seed the IPMove a small engaged slice onto the IP and hold for observation.
- Increase shareRaise the IP's daily share until it carries the intended workload.
Verification
- IP reputation views improve without domain regression
Common mistakes
- IP blocked while domain remains healthy
- Keep fallback shared capacity until the IP is warm?
Rollback / recovery
- Shift traffic back to prior pool and restart at lower volume
Expected outcome
Dedicated IP carries planned volume with independent trust.
When to escalate
- IP-specific blocks after multiple reduced retries