Reduce complaint and bounce rates
Improve consent, suppression, and list hygiene to bring rates within provider expectations.
- Difficulty:
- Intermediate
- Prerequisites:
- Bounce classification, Complaint/FBL processing
- Last updated:
- 2026-07-15
- Author:
- empire
Steps
- SuppressRemove hard bounces and complainers before the next send.
- Tighten acquisitionStop risky list sources and prefer confirmed opt-in where needed.
- Re-measureResend to cleaned cohorts and confirm rates fall sustainably.
Expected outcome: Complaint and bounce rates within provider expectations.