Prepare for high-volume sending
Plan infrastructure, warmup, and monitoring before a known high-volume event.
- Difficulty:
- Advanced
- Prerequisites:
- Historical baselines, List hygiene complete
- Last updated:
- 2026-07-15
- Author:
- empire
Objective
Scale sending safely
Increase sending volume on an already warm identity without triggering filters.
Starting state
A peak send is scheduled above current steady-state volume
Prerequisites
- Historical baselines
- List hygiene complete
Estimated time
2–4 hours
Difficulty
advanced
Required access
- ESP
- CRM
- on-call monitoring
Inputs
- Peak target
- Lead time
- Rollback thresholds
Step-by-step instructions
- Back-plan the rampWork backward from peak day to required daily volume steps.
- Pre-warm and cleanRaise volume on engaged segments and finish suppressions early.
- Execute with guardsRun the peak with live monitoring and a pre-agreed kill switch.
Verification
- Pre-peak days complete without threshold breaches
Common mistakes
- Skipping pre-warm days then blasting peak
- Split peak across domains/IPs if step size is still too large?
Rollback / recovery
- Defer non-critical cohorts and protect engaged core
Expected outcome
Peak volume delivers with preserved reputation.
When to escalate
- Provider throttling on peak day