Recover domain reputation
Contain domain-level damage, clean the audience, and rebuild volume on the same domain.
- Difficulty:
- Advanced
- Prerequisites:
- Monitoring evidence, Ability to pause campaigns
- Last updated:
- 2026-07-15
- Author:
- empire
Objective
Recover damaged reputation
Restore deliverability after complaint spikes, trap hits, or blocklist/filter damage.
Starting state
Domain reputation damaged; IP may still be acceptable
Prerequisites
- Monitoring evidence
- Ability to pause campaigns
Estimated time
2–4 hours
Difficulty
advanced
Required access
- ESP
- CRM
- Postmaster tools
Inputs
- Domain
- Incident timeline
- Complaint/bounce samples
Step-by-step instructions
- Contain on the domainPause risky streams and suppress complainers and hard bounces immediately.
- Remediate lists and authFix consent, hygiene, and authentication gaps tied to the domain identity.
- Rebuild on engaged mailResume with highly engaged cohorts and a restrained ramp.
Verification
- Domain reputation views and complaint rates improve
Common mistakes
- Resuming peak volume before metrics stabilize
- Is the domain burned enough to warrant replacement instead?
Rollback / recovery
- Return to pause and widen suppressions
Expected outcome
Domain reputation recovers enough for controlled production volume.
When to escalate
- Hard blocks persist after containment and hygiene