Recover from reputation damage
Stop harmful traffic, remediate lists, and rebuild volume after IP or domain damage.
- Difficulty:
- Advanced
- Prerequisites:
- Monitoring data, Ability to pause or throttle campaigns
- Last updated:
- 2026-07-15
- Author:
- empire
Steps
- ContainPause suspect streams and suppress complainers and hard bounces immediately.
- RemediateRemove trap-prone and unengaged cohorts; fix consent and authentication gaps.
- RebuildResume with engaged cohorts and a restrained volume ramp while watching metrics.
Expected outcome: Controlled recovery without repeating the failure mode.