Resume sending after inactivity
Re-enter sending after a quiet period with a reduced volume and re-warmup mindset.
Objective
Preserve sender reputation while increasing volume
Grow traffic while protecting complaint, bounce, and engagement outcomes.
Starting state
Previously warm identity idle for an extended period
Prerequisites
- List re-validation
- Authentication still valid
Estimated time
1–2 hours
Difficulty
intermediate
Required access
- ESP
- CRM
Inputs
- Idle duration
- Prior peak volume
- Engaged cohort
Step-by-step instructions
- Requalify audienceSuppress stale addresses and start with recently engaged recipients.
- Re-enter lowResume well below prior peak for several days.
- RebuildRamp back using a fresh schedule rather than jumping to old peaks.
Verification
- No spike in complaints on re-entry days
Common mistakes
- Immediate filtering when resuming at prior peak
- How far did inactivity cool domain vs IP reputation?
Rollback / recovery
- Pause and restart at a lower re-entry volume
Expected outcome
Traffic restored without treating the identity as still fully warm.
When to escalate
- Blocks on re-entry despite reduced volume