Empire Email

Warm up a new domain

Authenticate a new domain, start with engaged cohorts, and ramp daily volume deliberately.

Difficulty:
Intermediate
Prerequisites:
SPF/DKIM/DMARC published, Engaged seed list
Last updated:
2026-07-15
Author:
empire

Steps

  1. Verify foundationsConfirm authentication, DNS, and monitoring before first sends.
  2. Start smallSend low daily volume to highly engaged recipients only.
  3. RampIncrease daily volume on a schedule while watching complaints and bounces.

Expected outcome: Domain reaches target volume with stable provider trust.

Where do you want to go next?