Scale an existing sender
Grow a warm domain/IP with natural step sizes tied to recent successful history.
- Difficulty:
- Intermediate
- Prerequisites:
- Stable complaint/bounce baselines, Monitoring
- Last updated:
- 2026-07-15
- Author:
- empire
Steps
- BaselineDocument recent daily/weekly volume and quality metrics.
- Step upIncrease volume in bounded steps proportional to the baseline.
- Hold and verifyHold each step long enough to confirm metrics remain healthy.
Expected outcome: Higher sustained volume without reputation regression.
Where do you want to go next?
- Increase seasonal volume safelyPlan pre-season ramp so peak events look like natural growth, not a cold spike.
- Warm up a new domainAuthenticate a new domain, start with engaged cohorts, and ramp daily volume deliberately.
- Warm up a dedicated IPMigrate traffic gradually onto a new dedicated IP with its own ramp plan.