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Cold IP

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Authentication
DNS
Reputation
Warmup
Deliverability
Inbox Placement

Cold IP

A sending IP with little or no positive delivery history.

Reading time:: 5 min
Difficulty:: Beginner
Estimated duration:: 5 min
Prerequisites:: IP reputation, Dedicated IP
Last updated:: 2026-07-15
Author:: empire

Prerequisites

IP reputationProvider trust in a sending IP address based on historical traffic quality and outcomes.
Dedicated IPA sending IP used exclusively by one sender, isolating reputation from neighbors.

Related Concepts

IP reputationProvider trust in a sending IP address based on historical traffic quality and outcomes.
Dedicated IPA sending IP used exclusively by one sender, isolating reputation from neighbors.
WarmupControlled introduction of sending volume so mailbox providers learn to trust a domain or IP.

Relevant Workflows

Warm up a dedicated IPMigrate traffic gradually onto a new dedicated IP with its own ramp plan.

Empire Services

Infrastructure Scaling ReviewReview whether IP allocation, DNS, and capacity can support planned volume growth.

Where do you want to go next?

WarmupControlled introduction of sending volume so mailbox providers learn to trust a domain or IP.

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