Monitor deliverability
Operate a recurring deliverability review across acceptance, placement, and complaints.
- Difficulty:
- Intermediate
- Prerequisites:
- Access to ESP metrics and at least one postmaster view
- Last updated:
- 2026-07-15
- Author:
- empire
Objective
Monitor deliverability
Operate ongoing signals for acceptance, placement, and reputation.
Starting state
Sending is live; monitoring may be incomplete
Prerequisites
- Access to ESP metrics and at least one postmaster view
Estimated time
1–2 hours
Difficulty
intermediate
Required access
- ESP
- Postmaster/SNDS
- alerting
Inputs
- KPI thresholds
- Provider breakdown
- Stream list
Step-by-step instructions
- InstrumentEnsure bounces, complaints, deferrals, and auth failures are logged.
- Review on a cadenceCheck provider-level trends daily/weekly depending on volume.
- Act on thresholdsTrigger Solve/Workflow playbooks when KPIs breach policy.
Verification
- Alerts fire on synthetic threshold tests
Common mistakes
- Watching open rate alone
- Which metrics page on-call vs weekly review?
Rollback / recovery
- N/A — restore dashboards from documented metric definitions
Expected outcome
Deliverability issues are detected before they become prolonged outages.
When to escalate
- Missing data pipelines for complaints or bounces