High bounce rate
Permanent or repeated delivery failures indicate poor list quality and hurt reputation.
- Reading time:
- 5 min
- Difficulty:
- Intermediate
- Estimated duration:
- 5 min
- Prerequisites:
- None
- Last updated:
- 2026-07-15
- Author:
- empire
Related Concepts
Related Problems
- Domain reputation degradedAuthenticated domain identity is treated as untrusted despite IP changes.
- Failed reputation recoveryRemediation attempts stall because harmful traffic or volume ramps continue.
- High complaint rateSpam reports exceed provider expectations and are damaging IP or domain reputation.
- IP reputation degradedA sending IP is throttled, junked, or rejected due to accumulated negative signals.
- Missing reputation monitoringNo FBLs, postmaster views, or bounce classification are in place to detect damage early.
- Shared IP neighbor damagePoor practices from other senders on a shared IP are poisoning delivery outcomes.
- Spam trap hitsMail is reaching trap addresses, signaling acquisition or hygiene failures.