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Traffic Patterns

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Authentication
DNS
Reputation
Warmup
Deliverability
Inbox Placement

Traffic Patterns

Time-of-day, day-of-week, and campaign-shape characteristics of sending traffic.

Reading time:: 5 min
Difficulty:: Intermediate
Estimated duration:: 5 min
Prerequisites:: Volume Consistency
Last updated:: 2026-07-15
Author:: empire

Definition

Traffic patterns help providers distinguish human-like legitimate mail from automated abuse bursts.

Prerequisites

Volume ConsistencyStable day-to-day and week-to-week sending patterns that providers can learn from.

Volume ConsistencyStable day-to-day and week-to-week sending patterns that providers can learn from.
WarmupControlled introduction of sending volume so mailbox providers learn to trust a domain or IP.

PreviousWeekly Sending Volume NextNatural Growth

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