Promotions and Tabs
Secondary tabs and categories where bulk or commercial mail is often filed.
- Reading time:
- 5 min
- Difficulty:
- Intermediate
- Estimated duration:
- 5 min
- Prerequisites:
- None
- Last updated:
- 2026-07-15
- Author:
- empire
Definition
Promotions, Categories, and similar tabs are secondary placements for mail the provider treats as commercial or lower urgency.
Why it matters
Help operators interpret “delivered but not primary” without treating it as a hard failure.
How it works
Content shape, sending patterns, and user history push mail into promotional or category views. Users may still engage; metrics should reflect tab-aware reality.
Limitations
- Tab systems differ by provider and client; not all users see the same UI.
Common misconceptions
- Promotions placement means the message was marked as spam.
How to verify
- Distinguish promotions/category placement from junk in measurement.
- Compare click rates by placement when your tooling supports it.