Google Analytics 4
Web analytics platform used to attribute email-driven site and conversion behavior.
- Reading time:
- 5 min
- Difficulty:
- Intermediate
- Estimated duration:
- 5 min
- Prerequisites:
- None
- Last updated:
- 2026-07-15
- Author:
- empire
Overview
Web analytics platform used to attribute email-driven site and conversion behavior.
Vendor: Google
Primary purpose
Measure on-site outcomes from email traffic with UTM-aware analytics.
Best for
- Connecting campaigns to site conversions
Common use cases
- UTM campaign reporting
- Landing-page conversion analysis
Advantages
- Industry standard web analytics
Limitations
- Does not measure inbox placement
- Privacy and consent configuration required
When not to use it
- You only need ESP open/click reports
Pricing
Free property tier with paid Google Analytics 360.
Official website
Inputs and outputs
Typical inputs
- Tagged links
- Site events
Typical outputs
- Acquisition and conversion reports
Privacy notes
- Review each vendor’s data handling before uploading production lists or message content.